Three photos of Adam Ant, dating from 1978; many thanks to Mick Mercer for these photos.
As can be seen, there are strong similarities to later goth looks in the use of "whiteface" makeup and highly pronounced eyeshadow. It's worth remembering that this gig was years before the likes of Specimen and co got going.
The Moonlight, 1978:
The Marquee, 1978: